About Matt Langan

Matt Langan is the Founder of Heine Ventures, a user interface/experience design and digital marketing firm.

A comprehensive list of new business, marketing and product ideas (The Idea Experiment)

I come up with new business and product ideas everyday to push my creative limits and help you succeed. I call it The Idea Experiment. Enjoy. 1. Connected soil monitor A small monitor placed in soil that would tell you when a plant needs to be watered. The hardware would be connected to an app on your phone. Using the app, you’d simply set the plant type then place the monitor in the soil. You’d get a push notification when it’s time for you to water your little green machines.

User interface design tips you can’t afford to ignore

A friend wanted my opinion about his app that was nearing the eve of its release. He had every reason to be excited. And I was excited for him. …Until I saw his app’s design. It was like he described matching me with a beautiful, intelligent, hilarious, single brunette only to introduce me to a sweaty, portly bride going HAM at her wedding reception at a Golden Corral. “Check please!” I sat at my desk cycling through the app’s designs. Pixels, color palettes, kerning and click-through sequences blended together as my interest for the venture plummeted. My eyes glazed over. The only sign of life was my index finger robotically tapping away …

I’ve heard thousands of ideas. Each one was worthless without these three things.

Imagine you just woke up on an ice cold Monday morning in January. I know you didn’t want to. Nothing short of thinking about taking a hot shower would motivate you enough to bravely cast your covers away. After hitting the snooze button twice, you cave, barrel to your bathroom, grab the shower handle, and redline it. Moments later, safely enveloped by steam pluming around you, you’re hit by it…

A client asked, “What five tech trends should I watch for in 2015?” Here’s what I said and how she can profit…

If you could have one superpower, what would it be? Flying? Traveling in time? Something else? When I was ten, it was to dunk. I know what you’re thinking, that power isn’t super. But to a short, chunky white boy who spent hours each day trading basketball cards and dreaming about playing in the NBA, it was. When I was fourteen, it was mind reading. If I could only read my crush’s mind, I could get her to like me, I thought. I still wish I had this superpower at times 😉 Now, it’s predicting the future.

Content marketing checklist: 42 questions to ask before publishing your next article

Ninety-three percent of B2B marketers say they integrate content marketing into their overall marketing strategies. Article bonus: access the books and websites I study to help me improve my content marketing. Shockingly, many of these marketers – a whopping 58% of them – admitted they aren’t effective at it. It might sound obvious, but a major reason content marketing fails is because the content that’s marketed isn’t any good. Take it from me. I’ve failed at content marketing.

Local SEO: 3 steps to get your local business ranked on search engines

Running a business is tough. Really, really tough. But running a business is infinitely more tear-jerkingly difficult and frustrating when your business offers an amazing product or service that people are actively searching for but can’t find. This is happening every single day to businesses with websites that aren’t optimized for local search and social media. Because I don’t like to see people cry, this post will show you several online marketing steps you can use right now to help your website rank higher on popular search engines like Google and Bing.